Western, educated, industrialised, rich and democratic (WEIRD) norms are distorting the cultural perspective of new technologies

From what we see in our internet search results to deciding how we manage our investments, travel routes and love lives, algorithms have become a ubiquitous part of our society. Algorithms are not just an online phenomenon: they are having an ever-increasing impact on the real-world. Children are being born to couples who were matched by dating site algorithms, whilst the navigation systems for driverless cars are poised to transform our roads.

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