Look Who’s Still Talking the Most in Movies: White Men -New York Times
By JOHANNA BARRAUG. 4, 2017
With “Wonder Woman” and “Girls Trip” riding a wave of critical and commercial success at the box office this summer, it can be tempting to think that diversity in Hollywood is on an upswing.
But these high-profile examples are not a sign of greater representation in films over all. A new study from the University of Southern California’s Viterbi School of Engineering found that films were likely to contain fewer women and minority characters than white men, and when they did appear, these characters were portrayed in ways that reinforced stereotypes. And female characters, in particular, were generally less central to the plot.
The study, conducted by the school’s Signal Analysis and Interpretation Lab, used artificial intelligence and machine learning to do a linguistic analysis of nearly 1,000 popular film scripts, mostly from the last several decades. Of the 7,000 characters studied, nearly 4,900 were men and just over 2,000 were women. And perhaps unsurprisingly, the male characters spoke far more than the female ones did, with 37,000 dialogues involving men and just 15,000 involving women.
While previous studies examined how frequently characters of each gender spoke, the school’s researchers went further by analyzing what was actually said.
They found that the language used by female characters tended to be more positive, emotional and related to family values, while the language used by male characters was more closely linked to achievement. African-American characters were more likely to use swear words, and Latino characters were more apt to use words related to sexuality. Older characters, meanwhile, were more likely to discuss religion.
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The researchers also looked at the “centrality” of each character by mapping his or her relationship to others in the film. They found that in most cases, when a female character was removed from the narrative, the plot was not significantly disrupted — except for in horror movies, in which women are often portrayed as victims.
Shrikanth Narayanan, an engineering professor at U.S.C. and the senior author of the study, said the technology was particularly effective in revealing the unconscious biases that may be at play in the film industry. He said the data could help guide decisions throughout the creative process, from the way dialogue is written to how roles are cast.
“Understanding media’s content is one step toward understanding its impact and influence on people,” Dr. Narayanan said in an interview. “These are tools. How they’re used, it’s up to the stakeholders — the creators with stories to tell.”
Those creators are more often than not men. Of the films studied by Dr. Narayanan’s team, there were seven times more male writers than female writers, nearly 12 times more male directors, and over three times more male producers. When the writers were women, the number of female characters in a movie was 50 percent higher.
The study was one of two released recently by U.S.C. researchers that looked at diversity in film. The other, by the Media, Diversity and Social Change Initiative at the Annenberg School for Communication and Journalism, found that in 900 films released from 2007 to 2016, the percentage of speaking characters who were women never climbed above 32.8 percent.
Of last year’s top 100 films, 47 had no black female characters at all, 66 had no Asian female characters and 72 had no Hispanic female characters.
Madeline Di Nonno, the chief executive of the Geena Davis Institute on Gender in Media, said it made financial sense for the film industry to embrace diverse creators and stories.
“It’s really important, to effect change, to talk about the social imperatives, but also you have to marry them with the business imperatives,” Ms. Di Nonno said.
“Guess what, Hollywood. Female-led films consistently make more money, year over year over year. You need to think about that as you’re looking at your green lights.”